Wednesday, September 17, 2008

Find What's Missing, with Upper Deck X


JayBee correctly noticed that there are no images of the actual UDX base cards. And if you check out The Cardboard Junkie's review of UDX on APAD, you'll understand why they were omitted from the pres release.

JayBee, congratulations. You've won a 2008 Topps card of teenage Japanese sensation Kazuo Uzuki!

Let's play a game called, "Find What's Missing."

Below, is the text and attached images I received in an e-mail from Upper Deck today promoting their new card set Upper Deck X.

Here's the question, "What's the one thing that's missing from this press release?"

Here's a hint: You'd think they'd at least show it.


Contact: Terry Melia – 760-929-3055
Public Relations Manager
The Upper Deck Company

Upper Deck Marks the Spot with Its New ‘X’ Baseball Launch

Boasting two Upper Deck X autographs and 20 die-cut parallels per box,
the 2008 MLB Upper Deck X release will surely ignite collectors’ fires!

North Las Vegas, NV (September 17, 2008) – With die-cut and stunning foil designs, not to mention a stirring array of autograph and memorabilia cards, the 2008 MLB Upper Deck X release will keep collectors cracking packs for more. An impressive player lineup is further complimented by the set’s inclusion of such popular inserts as Upper Deck’s “Yankee Stadium Legacy Collection” and “Presidential Cut” signature cards.

“We’re extremely pleased with this year’s MLB Upper Deck X launch,” said Jason Masherah, Upper Deck’s senior brand manager. “The die-cut parallels are amazing and the ‘Xponential Dimensional’ foil cards will stand out against any card ever produced.”

With the MLB season now in its final two weeks of the regular season – and the Yankees missing out on the postseason for the first time in 13 years – Upper Deck’s “Yankee Stadium Legacy Collection” inserts now hold even deeper meaning for longtime fans and collectors of the Bronx Bombers. What’s more, it appears the long-suffering Chicago Cubs just might make it to the Fall Classic after all as the team is currently sporting the best record in the National League (91-58).

“It’s been an incredible season so far,” added Masherah. “And who would have guessed that the Tampa Bay Rays at this juncture would be leading both the Red Sox and Yankees in the A.L. East?”

The 100-card Upper Deck X regular set is further bolstered by four different levels of the 200-card “Xponential Dimensional” foil insert collection that falls at a ratio of one card per pack. With two UD X autographs, five YSL cards, 20 die-cut parallels and 20 “Exponential Dimensional” foil cards packing out in every box, collectors have hit the proverbial home run when it comes time to cracking packs of 2008 MLB Upper Deck X.

The autographed lineup includes such notable mainstays as Derek Jeter and Ken Griffey Jr., along with up-and-comers like Evan Longoria, Ian Kennedy, Clay Buchholz and Alexei Ramirez. The Upper Deck X memorabilia cards have an even bigger assortment of top-tier talent including names like Derek Lee, Daisuke “Dice-K” Matsuzaka, David Ortiz, Jermaine Dye, Travis Hafner, Huston Street, Torii Hunter, Johnny Damon and Grady Sizemore.

The 2008 MLB Upper Deck X product carries a suggested retail price of $3.99 per eight-card pack with 20 packs per box. The product is available in stores now.


o UDx Signatures, two per box on average!
o One UDxponential dimensional rainbow foil card per pack!
o One Die-Cut Parallel card per pack!
o Yankee Stadium Legacy Inserts randomly inserted!
o Yankee Stadium Legacy Memorabilia Cards, one per case on average!
o Yankee Stadium Legacy Buybacks, one per case on average!
o Look for Signs of History Presidential Cut Signatures!


Regular Cards and Rookies
o 100 Regular Cards

Inserts and Parallel Cards
o Regular Card Die Cut Parallel Cards
o UDxponential (Huge 200 Card set!)
o Yankee Stadium Legacy
o Yankee Stadium Legacy Buybacks

Autograph Cards (2 per box, on average)
o UDx Signatures
o Yankee Stadium Legacy Buybacks
o Signs of History Presidential Cut Signatures
o Memorabilia Cards
o Yankee Stadium Legacy Memorabilia Cards
o Yankee Stadium Legacy Buybacks

About Upper Deck

Upper Deck is a premier sports and entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For more information on Upper Deck and its products please visit


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James B. Anama said...

I'm going to take a stab and say the insert ratios are what's missing.


JayBee Anama

James B. Anama said...

That or what the base cards look like.


James B. Anama said...



Tom the Ripper said...

now we can all call Terry Melia at 760-929-3055 and tell her what a crap product this is, thanks SG!

GCA said...

Heck, I see it quite often in the ads and sell sheets of both companies (and a lot of dealers) where they don't bother with the base cards. They're catering to JoeC who is only looking for the SuperSpectrumHoloFoilRefractingTriple PlatinumAutoJerseys and the six levels of parallel rookie pre-prospect draft speculations that make up 2/3 of the set anyway. I usually just move on to the next set.

Show us set-builders some love people, and Show The Base Cards!

Chemgod said...

so it's their version of Finest?