On-Location Video Box Break: 2013 Triple Play

Because FUN IS GOOD!!!

Bipped, Ericed, Bozoed, and Scottished by some guy in Milwaukee.

Fisking the MLBP/Topps Renewal Announcement.

Yeah, I know.  Long time, no blog.  I guess I owe you an explanation for that.  See, I’ve been blogging less and Tweeting more.  I figure, if I can get my point across in a series of 140-character Tweets, why wait to post a 500-word blog post.  Efficiency. 

Want more of my takes?  Go give me a follow on Twitter @stalegum.  DO IT NOW.

  

So what brings me back to this decreasingly relevant corner of the Stalegum Media Empire?  There are some things that can not be refuted in 140 characters such as the news emanating out of the Las Vegas Industry Ass Slap. 

(That’s what I call it anyway.  The Las Vegas Industry Summit is an excuse for bunch of dealers, distributors, and other industry types to go to Vegas, party like it’s 1999 for four days, and slap each other on the ass for such a job well done over the last year.) 

The big news was that MLB Properties (MLBP) sentenced collectors to an additional seven years of boring, characterless, gimmick-laden, baseball card products.  FEEL THE EXCITEMENT!

To their credit, the PA did give Upper Deck their license back and Panini locked-up Stephen Strasburg to an exclusive autograph deal.  But if it’s “real” baseball cards you want, you’re stuck with Topps until 2020 – like it or not.

But what really bothered me about the extension was MLBP’s justifications for granting it. 

They are laughable. 

So laughable, I’m going to do something I haven’t done on this blog in a while – well, other than actually post something – and “Fisk” it.

OBTW, I tried to find the “official” MLBP news release, but could not.  I also attempted to find such release on the topps.com website; which now, apparently, has evolved into an e-commerce site selling t-shirts.  The closest thing I could find was Beckett’s article which I have reprinted (in italics) below.

By Chris Olds | Beckett Baseball Editor

Topps and MLB Properties are extending their exclusive licensing agreement for baseball cards.

Their deal is extended through the year 2020, according to an announcement made by the company today.

First of all, seven years?  Isn’t that a little, oh I don’t know, long?  Considering that the current agreement that expires at the end of this calendar year was only for four years, seven seems a bit excessive.  Maybe (hopefully?) there’s an out clause.  I don’t know.

This brings me to something Brian Gray from Leaf said this week in Vegas.  Official league licenses will soon not matter.  Maybe with this news, collectors who previously turned their nose at unlicensed and partially-licensed cards may take a second look.  I for one was impressed with the previews for 2012 (ahem) Panini Prizm Baseball.  It completely blows away 2013 Finest Baseball.  Who knows, maybe they might make their own cards? (Foreshadowing?)

If collectors are willing to take partially-licensed cards as seriously as fully-licensed ones, then Topps may have just over-paid for seven years’ worth of fool’s gold.

“Since making Topps our exclusive baseball card licensee, they have continually validated that decision by bringing clarity to the marketplace

“Clarity to the marketplace?”  I’m curious as to how MLBP defines “clarity.” 

Does purposefully concealing ALL elements to a card product until AFTER its release “bring clarity?”

Does having 12 different levels of parallels in nearly every product “bring clarity?”

Are they aware that there are THREE different Bryce Harper rookie cards in 2012 Topps Baseball?  If so, what’s so clear about that?

 and reinvigorating the hobby,

“Reinvigorating the hobby?” By what metric?    

especially among young people,” said Howard Smith, the MLB Senior Vice President, Licensing, in a prepared statement.

“Especially among young people.”  There’s a theme here; we’ll be getting back to it soon.

“Generations of baseball fans have grown more attached to the game through collecting baseball cards, and Topps is continually coming up with new and creative ways to reach the next generation.”

Reaching “the next generation,” how?  Oh yeah, that’s right, I forgot. Topps Attax!  Match Attax was so big with kids in England, so naturally, it HAS to work over here.

Wait, what?  You’re telling me they don’t make Attax anymore?  BUT THAT WAS FOR “THE CHILDREN!”

Oh yeah, toppstown.com, how on earth could I have forgotten that? 

Huh?  They shut that website down a year-and-a-half ago?  BUT THAT WAS ALSO FOR “THE CHILDREN!”

So what are they doing now for “The Children?”

The longest-running manufacturer of baseball cards, Topps has made baseball cards since the 1950s and first signed its licensing deal with MLB Properties in 1969. Its current run as an exclusive licensee began in 2010. It will keep exclusivity on “MLB, Jewel Event and Club trademarks, logos and other intellectual property, for use on baseball cards, stickers and certain other product categories.”

Got that?

Topps said it will aims to “improve the retail and collecting experience and make cards increasingly relevant to children” in its statement.

\

“The Children.” 

I don’t know if anyone at MLBP or Topps knows this, or for that matter cares, but this is not a Hobby for “The Children” anymore.  It has been this way for decades.  It ceased to be a Hobby for “The Children” back when I was a child, and that was 30 years ago. 

This romanticized notion of Wally, Lumpy, Eddie Haskell and The Beaver, all trading and flipping Topps cards in a 1950s-era schoolyard is exactly that; a fictional representation of an era that no longer exists – and probably never did in the first place.  Yet by continuing to make appeals to “The Children,” this is the notion of collecting MLBP seemingly believes is ideal.  (Yes, I realize this is a “straw man” argument; but since no one at MLBP is returning my e-mails, this is all I can assume.)

If you really, really, want to bring “The Children” back into The Hobby, (a tenuous proposition, at best, but I’ll play along with the premise for shits and giggles) here’s a free bit of advice: Stop pandering to them.  Speaking as a former child, if there’s one thing children hate, it’s being treated like children.  That’s why Topps Attax failed to translate on this side of the Atlantic and Toppstown was discontinued. 

Here’s another free bit of advice to get “The Children” collecting again.  It may be too late now, but I’m going to give it to you anyway.  Give Panini and/or Upper Deck an MLBP license. 

Again, citing my previous experience as a former child, I came of age in the 80s, during the great boom in at-home video gaming.  When I was in grade school, we seriously debated the qualities and shortcomings of the respective video game systems we owned.  Every afternoon at recess it was on: Atari 2600 versus Intellivision.  In high school, the debates continued only the systems changed (Super Nintendo vs. Sega Genesis).  Even in my 20s, it continued with PlayStation versus Sega Saturn versus Nintendo 64.  

The competition created cliques that were fiercely loyal to their brand.  Despite the brand loyalty, we were still intrigued by the other systems.  (I mean, what NES kid didn’t want to play Sonic?)  They got “The Children” talking about video games, which in turn led to sales for all involved. 

The same was true in baseball cards.  When I was a kid, you were either a “Topps, a “Fleer,” or a “Donruss” kid. Having three different card sets to collect got us to talk and debate about cards.  More importantly, it got us to COLLECT cards, even those from the brand we weren’t loyal to.

If you want “The Children” to collect baseball cards again, you have to engage them on their terms.  In other words, don’t play down to their level and build brand loyalty.

“Topps has been making baseball cards for over 50 years,

First of all, don’t sell yourself short.  Topps has been making baseball cards for over SIXTY years.  Then again, if you think about it, they really haven’t.

The Topps of the Shorin family, Sy Berger and Woody Gelman no longer exists.  It ceased to exist in 2007 when the Shorin’s sold out to Madison Dearborn and Michael Eisner.  Oh sure, MDP and Eisner now own the Topps name and assets, but there is one thing they didn’t buy.  The soul of Topps.

A couple of months ago someone asked me what one word could best describe 2012 Topps Baseball.  I gave it some thought, and the word I replied with was “Soulless.”  There is no soul left in Topps anymore.  The product development teams are stocked with M.B.A.s and marketers instead of collectors and the results have been predictable: bland base sets, useless parallels, meaningless inserts, worthless hits, and dumb gimmicks. 

If I could, I’d take half a dozen M.B.A. students and another half a dozen marketing students, lock them in a room and tell them to make a baseball card product.  I’m sure the result would be something resembling 2013 Topps Baseball.

and with the ongoing support of MLB, we will continue to produce the most innovative and exciting collectibles in the marketplace,” said Doug Kruep, Topps’ Vice President and General Manager, U.S. Sports & Entertainment.

Like a Bryce Harper RC that you can’t reasonably find in a pack?

Like a gimmick card of a squirrel?

You call that “innovation” and “exciting?”  I’ll call it what it is: bullshit.  And unless Topps makes major changes in their product development, that’s exactly what The Hobby is in for the next seven years.

“We value our relationship with MLB and look forward to being in business with them for many years to come.”

Ummm, gee thanks.

Chris Olds is the editor of Beckett Baseball magazine. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking here.

Yeah, yeah, we know Chris.  You don't have to put the same footer into every blog post. 

Slightly Dinged Pack Break: 1998 Donruss Preferred

BARVES-JO!!!

My Christmas Gift to You

The Baseball Project is a supergroup of 1980s alt-rock all-stars: R.E.M.'s Peter Buck; Scott McCaughey of The Young Fresh Fellows; Steve Wynn, most notably of Dream Syndicate; and his wife Linda Pitmon.

Last April, as a celebration of the over 300,000+ card Jefferson R. Burdick collection, the New York Metropolitan Museum of Art held "An Evening of Baseball History and Music," with The Baseball Project giving a performance.

Here now, through the magic of YouTube is The Baseball Project with their musical tribute to The Greatest Card Collector of All Time: Jefferson Burdick.

Bipped by "S. Claws."

Of all people to get Bipped by, I get Bipped by a cut-rate Santa impersonator. Do this mean Bip Wars is back on?

David Beckham: An Appreciation

Blogger's Note: I wrote this a couple of weeks ago and sent it, unsolicited, to a certain website.  It was rejected -- I was told it didn't "fit our core audience's needs."  

Apparently, stories on Star Trek cards and dating advice columns, somehow, fit the needs of a "sports" card website; but not a retrospective of one of the five most famous people on Planet Earth who spent the last five and-a-half playing his SPORT in America.

With a week and a half in retrospect, I now know why it wasn't published.  It sucks.  That simple.  I'm actually embarrassed that I submitted this in the first place.  

I guess I was just too eager to send it in that I didn't take the time to actually edit it. Oh well.

Anyway, listed below is what I submitted -- unedited, warts and all. 

---

With David Beckham’s surprise announcement that he will be leaving the Los Angeles Galaxy and Major League Soccer, one must wonder what his legacy after five-and-a-half tumultuous and triumphant years now is.  While there have been many peaks (three Conference titles and an MLS Cup with the chance for a second) and valleys (drama with the Galaxy’s other star Landon Donovan, the disastrous loan spell at A.C. Milan, lack of success in the Champions League), the Beckham Era not necessarily “saved” soccer in the United States – it didn’t need to be “saved” -- but had a hand in pushing it to levels not seen in North America.

It seems hard to believe now, but the MLS Beckham joined in January 2007 was much, much, different than the league he leaves.  While not yet a “Major” league, MLS had firmly established itself alongside the WNBA and Arena Football in the second-tier of professional sports leagues.  There were only 12 clubs; seven of which were playing in cavernous stadiums designed for American football, of which the soccer teams paid rent and had no control over ancillary revenues (i.e. parking fees, luxury boxes, concessions et al).  Earlier in the decade the league was forced to contract both of their Florida clubs.  No player earned more than $1,000,000 and some developmental players made barely minimum wage.  TV coverage was non-existent, with the exception of the occasional Saturday afternoon when ESPN2 had nothing better to put on.

Today, there are now 19 clubs, 15 playing in stadiums designed specifically for the game of soccer.  The level of play has dramatically improved with the league serving as an apprenticeship for the ever-improving US National Team.  Other over-30 (but still world-class) players like Thierry Henry, Rafa Marquez, Freddy Ljungberg, and Cuauhtémoc Blanco have been attracted.  Sponsorship money has flowed in as clubs were allowed (as is common in Europe) to sell advertising space on their uniforms.  (The Philadelphia Union raked in $3,000,000 last year to put the logo of Bimbo Bakeries on the fronts of their shirts.)  Broadcast fees, once given away for nothing just for the sake of getting the league on national TV, now command tens of millions.  Attendance has surpassed both the NBA and the NHL, bringing with it a unique “only-in-soccer” supporter’s culture that skews toward the young, hip, urbanized crowd potential sponsors crave.  

In a way, that may be David Beckham’s lasting legacy to soccer in the US.  When he came, nobody outside the hardcore football supporter gave a damn about the MLS.  Even American-born football snobs turned their nose at the domestic league, preferring to follow the many European clubs whose matches were becoming increasing available on US satellite TV.  Now, it can truly call itself “Major League Soccer.”  Soccer is now the fifth major sport, and for that, and for that David Beckham deserves some of the credit.

As for his cardboard legacy, most of Beckham’s pre-MLS cards (from his Manchester United, Real Madrid, and England National Team days) were distributed almost exclusively in Europe and are of the sticker and collectible card game variety – mostly produced by Panini and Merlin, Topps’ UK division.  In the early-2000s Upper Deck had a license with Manchester United and produced American-style trading card sets, complete with parallels, inserts, +autographs and game-used cards.  UD has also held MLS’s exclusive trading cards right since the league’s 1996 beginning and have issued simple, no-nonsense, sets with the occasional hit thrown-in.  Beckham’s first Galaxy cards were from the 2007 Upper Deck MLS set – just a base card, a Pitch Perfect insert, and two serial-numbered autographs, one a dual AU with Landon Donovan. Curiously, these would be the only autographs Beckham would sign for Upper Deck.  Unfortunately, perhaps sensing a similar situation with Tiger Woods and 2001 Upper Deck Golf, the product was grossly overproduced.  You can pick up a leftover box for under $20.  

Over the last couple of years, UD has increased the “hit” content in their MLS sets – especially in Hobby packs which typically yield four jersey cards (one of which is usually a dual or a “patch”) and a low-numbered (usually serial-numbered to 35 copies) autograph.  Some of these autographs (especially of former US National Team players) command over $100.  One can only imagine what a David Beckham autograph serial-numbered to 35 could go for.

Perhaps the most bizarre David Beckham card is from a truly bizarre set.  In 2003, Upper Deck released 2002-03 UD Superstars a set that was fully licensed by all four major US sports leagues.  Imagine getting Barry Bonds, Jaromir Jagr, Kobe Bryant, and Brett Favre all in the same pack?  That was the idea behind Superstars.  Beckham himself does not appear in the 300-card base set, but Becks is on two different
“Spokesmen” inserts and on a “Legendary Leaders” dual game jersey with Ichiro.  The Legendary Leaders were supposed to pair-up two players from different sports from the same city.  (In case you’re wondering Manchester is about 4600 miles away from Seattle.)  Ichiro and Becks also appear on two Legendary Leaders triple jerseys: One with Kobe Bryant, the other with Kevin Garnett.

RACK-PACK-A-MANIA!!!

I just did something I haven't done in about 10 months. Buy packs, rip them, and post the results to YouTube.

Why I'm NOT Renewing My Beckett Baseball Subscription

Yeah, I know. It's been a while since I've done one of these things.

Sue me.



Look, I'm not knocking Chris or Sooz.  But there's only so much content two people can put out in a month; and it's just not worth the $40/year anymore.

BIP WARS 2012

Oh yeah, it's back.

You know what to do. 

And when you do, let everyone know about it: #BipWars2012

For the uninitiated: Go read Thorzul.