So as you've probably heard by now, 2012 Topps Series One has started to arrive on Wal-Mart shelves, a couple of days earlier than the Hobby edition. And as I mentioned last week, for the first time since I was five years old, I will not be collecting any of it. I can no longer, in good conscience, patronize a company that continues to insult our intelligence with gimmicks. This has become difficult for me, and I must admit I have been tempted to give in.
But I'm willing to give Topps a second chance. I'm willing to look the other way on one condition and one condition only.
Topps: Explain yourselves.
So for Topps (and judging by the information my webhost supplies me with, I know they read this) and all their apologists out there, I have a challenge for you.
It's simple, just answer this question: Why should I continue to collect your products? Just give me five good reasons why I should buy 2012 Topps Series One, and I will. That's all I ask.
This is a question that Topps' Product Development Team has probably failed to ask themselves, so this should double as an exercise for their future product lines.
Just post your responses in the comments below, or if you can fit them in 140 characters or less Tweet them to @stalegum.
I WILL look at and respond to each and every entry, and if I come up with five valid reasons, I will buy a Hobby box of 2012 Topps Series One.
Have at it.