They're not a sponsor of this website, nor are they paying me to mention this, and no I'm not getting a cut of the sales.
But right now, you can buy a Hobby box of 2012 Topps Heritage for $46.95 (plus shipping, handling, and appropriate sales taxes) at Dave & Adams. That's less than two bucks per pack.
Let that sink in for a moment.
I can never, ever, recall Hobby boxes of Heritage selling for less than $50 -- and keep in mind, this was a product that was released less than four months ago.
Of course, there is a good reason for this. With all the variations, gimmicks, retailer-exclusive parallels, and meaningless "value added" content, Heritage has become a uncollectible bloated mess -- yet another "marathon" product that most collectors know they'll never be able to fully collect. So why even bother starting?
The $46.95 Heritage Hobby box is an indictment against the current product development regime at Topps. The Hobby has spoken with their wallets. But are they listening?
UPDATE: Blowout has matched D&A's $46.95 price. Not surprising if you ask me.